Dissertation update

Still working on my dissertation. I got an interview with a journalist who wrote last year an in-depth article about Vanity Fair, for Le Monde 2. For now, my supervisor has given me positive feedback. I’m still reading stuff and figuring out things for now (“la problématique” for French amigos ^^). My basic question concerns the globalized strategy of a media brand in the magazine business. My subject is obviously, Vanity Fair, and more precisely, why it hasn’t be adapted in France since Germany, Spain and Italy have their very own VF. Is it due to economic issues or cultural differences making it difficult to be “exported”? Or is it made on purpose by the  Conde Nast Media Gp? Still, why’s that? From what I’ve understood, the magazine business in France is a lucrative market. But it is also undergoing a crisis (heavy costs, troubled issues between editors, distributors and other players). Hopefully, my dissertation will tackle current issues regarding the “press business”  as well as allow me to study this peculiar object, Vanity Fair – a fairly unique magazine.

February 10, 2009. Uncategorized.

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